The Psychology of Selling by Brian Tracy

 a bestselling business book that teaches the mindset, strategies, and techniques behind successful selling—whether you’re a salesperson or anyone who needs to persuade others. At its core, the book argues that selling well is more about psychology than just techniques. Tracy emphasizes that your beliefs about yourself and your confidence directly affect your success, and that overcoming fear, building self‑esteem, and maintaining a positive mindset are essential for top performance.